Each fall over 4,000 fourth through twelfth graders from the Dallas, Frisco, Garland, Richardson and Plano School districts participate in the Dallas is Diversity Calendar Art Project. Students illustrate their ideas of how soccer promotes diversity. Thirteen  pieces of artwork are selected, one for the cover of the Dallas is Diversity Calendar and twelve to represent each month. The artwork winners are featured guests during the Dallas Cup Tournament week.

The calendar is a unique and informative reference publication noting holidays and special occasions celebrated around the world. The calendars are distributed to over 400 schools in the Dallas, Frisco, Garland, Plano and Richardson School Districts.