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Dallas Cup Taps New Executive Director

Peter Davis, an accomplished marketing and business leader in the sports and entertainment industry, takes the helm

DALLAS, Texas (Wednesday, Nov. 10) – Dallas Cup, the oldest and most prestigious international youth soccer tournament in the United States, has named accomplished sports marketing veteran Peter Davis as the tournament’s new executive director. Davis fills the void left by Andy Swift, who transitioned to a seat on the tournament’s Board of Directors after serving in the position from 2012 to 2021.


“As we enter the next chapter of the Dallas Cup, the Board and I are thrilled to welcome Peter Davis to the team,” said Dallas Cup Board President Jim Trebilcock. “We look forward to his innovative ideas and thoughtful leadership skills. I would also like to extend the Board’s and my personal gratitude to Andy Swift for his stewardship of the Dallas Cup these last 9 years. His positive impact will be felt for years to come and we look forward to him continuing to serve on the Dallas Cup Board of Directors.”


Peter Davis joins the Dallas Cup team with an abundance of sports marketing, licensing, and leadership experiences under his belt. Early in his career, Davis spent a decade working at the NCAA where he organized the redevelopment of the NCAA corporate sponsorship program and engineered the realignment of licensing and supplier agreements within the NCAA program. After his stint at the NCAA, Peter Davis joined the nation’s leading sports promotional licensing agency (BDA) as their Senior Director of Sports Alliances, where he orchestrated marketing strategies to drive sales and revenue for sports leagues, teams, and sponsors. Davis also served as Executive Director of “24 Foundation”, helping lead community events that integrated cancer fundraising and bicycling.


“I could not be more excited to join the team at Dallas Cup,” said Davis. “The elite nature of our competitions bring together an incredible set of globally diverse teams, players, coaches, and referees to interact with our incredible business partner and volunteer bases here in Dallas. Although challenged by the pandemic, it is clear that our events continue to be among the most sought-after youth soccer invitations in the world. It is amazing to know that the 43rd edition of Dallas Cup will be a preview of the US for international players and referees who will return to participate in the 2026 FIFA World Cup. Thank you to the board of directors for entrusting me with the leadership of this incredible sports property, I cannot wait to help the staff lead Dallas Cup to even higher levels of quality, competition and success.”

In addition to his new role as Dallas Cup Executive Director, Davis will continue to serve as an adjunct professor at Southern Methodist University where he instructs in the school’s nationally recognized Sports Management undergraduate and graduate programs.

The 2022 Dallas Cup is set to kick off next year on April 9 and will come to an end on April 17. The tournament will feature Boys 12U-19U divisions, as well as Girls 15U-19U divisions with the second annual Dallas Cup Girls Invitational presented by Mary Kay. The application window is now open here.



About Dallas Cup: The Dallas Cup is the oldest and most prestigious international youth soccer tournament in the United States. Consisting of age groups from U12 to U19 in the Boys category and U16 to U19 in the Girls category, Dallas Cup averages more than 100,000 spectators during tournament week. Since its inception as a non-profit organization in 1980, Dallas Cup has hosted teams and referees from across 47 states, six continents and more than 100 countries. Follow Dallas Cup on Twitter, Facebook and on Instagram.